We’ve progressed from a physical key to a keycard to the even more advanced keycard that still works even after being touched by a mobile phone through the years.
Hotel room entrance now has something even more exciting.
My hooker night in London a few weeks ago introduced me to a series of emails from Hilton about their digital key. I ignored them.
With the New England trip close, the emails have started again. One included “500 points if you download the app” so I immediately grabbed a benefit with a £2.50 value and started exploring said app.
Part of that exploration included the Q&A on the irritating digital key spam I’d received previously. And, like an elderly lady who’d used a building society book all her life suddenly clicking how an ATM works, it all fell into place.
Hilton send me a series of “upgrade for a small fee” emails. They then send me, as a gold status holder, an “upgrade for free email”. This is followed by a “check in now” email on arrival day.
That last email allocates a room and you can then utilise your app as you approach the room to click the phone screen and unlock the door. It sounds like genius. I can’t wait to try it when I arrive in Boston, jet lagged and champagne infused. I am genuinely excited to be opening a door!
This isn’t such good news for wannabe Hilton receptionists. It might explain the hooker outside the Hilton Park Lane. Clearly made redundant by the chain she’s gone self-employed in the hotel services industry providing useful options for guests.
It’s not perfect. Only one digital key per room at the moment. But I can’t wait to try it.